Happy Halloween! Today, I ran into many cute miniature tigers and superheroes as well as giant-sized bumble bees. And, I was amused and delighted. October 31st is one of the few times it’s socially acceptable to wear masks. The rest of the time, transparency is the key to being trusted in the marketplace.
It may seem wise and Machiavellian to deal with people in the business world through the lens of unknown motives. But be careful. The world has changed a lot since those crazy corporate conquerer books were written that encouraged duplicity and feeding people to the sharks if necessary to win. All over, in practically every industry from banks, mortgage, real estate, credit card and automotive companies – the public is getting an up close cautionary tale on the perils of dishonest dealings in business. Trust is the better strategy in the end when long term success is desirable.
Trust is more useful and preventive than insurance and a team full of lawyers. Trust is the foundation of any relationship. Trust makes working relationships run more smoothly and projects hum along more quickly because multiple levels of checks and balances are not required before taking action feels safe.
And we shouldn’t rely on corporate policy alone to build trust. Trust is actually built by the people in the company. Each time an associate interacts with a customer with integrity, respect, professionalism, consideration and honesty, trust is built.
A potential customer, colleague, or strategic partner has to trust you do want to help them, don’t want to harm them and won’t step over them to get what you want to their loss before they’ll do business with you. The old paradigm subtly encouraged associates and business owners to blame their customers and constituents for problems that arise – if it will save the company a few bucks. What they failed to understand is their behavior would sometimes cost them hundreds, thousands or even millions of dollars in lost sales down the road due to lost trust.
Don’t miss out on the new way of making your mark in the business world by being trustworthy. As civility in society decreases, individuals are starving for trustworthy business relationships where they don’t have to keep their guard up all the time. Go the extra mile and refuse to wear masks in the marketplace. Be authentically committed to giving good service on the clearest terms possible.